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# Cheating is half the game
In Googles' ideal world, it would rank everything according to unbiased relevance.

SEO on the other hand is as much about making your relevance stand out, as is about tipping the scales in your favour through whatever tactics necessary. It's not supposed to be fair, goodness me. :)

Also, you'll never know when Google et all will start to punish sites on certain underhand tactics. The rules change almost daily sometimes, and if you get caught cheating your ranking will be punished; often irrecoverably. It's a game.
(, Mon 21 Jun 2010, 12:39, archived)
# That is spamming, though.
So, why do they complain about people using black hat techniques when all the "link building" techniques are spammy?

Link building isn't Search Engine Optimisation, it's Search Engine Cancer.
(, Mon 21 Jun 2010, 13:01, archived)
# ^this
couldn't agree more
(, Mon 21 Jun 2010, 16:18, archived)
# "In Googles' ideal world, it would rank everything according to unbiased relevance. "
Sorry, but....bollocks....in Googles ideal world you'd rank according to exactly how much you've paid to rank.

If they get upset with people manipulating rankings it usually because the person hasn't paid them to do it.
(, Tue 22 Jun 2010, 1:42, archived)