yeah - I think it's come to mean that
but I think his original idea had something to do with a figure invented by mens magazines to sell clothes and perfume to.
( rob You should follow me http://twitter.com/robmanuel, Sat 24 Sep 2005, 0:34, archived)

Well, in that case I can see how it has been transformed

( PMGT Bosh, Sat 24 Sep 2005, 0:37, archived)