I wonder why they changed it
It's not like it means something naughty in another language. Maybe they couldn't copyright a generic word... but then Mars is OK. I dunno. I'm just rambling now.
( Peregrin, Fri 29 Feb 2008, 0:36, archived)

I guess they didn't want a fattening, non-healthy product associated with something right at the opposite end of that scale

( Haku can see in the dark, Fri 29 Feb 2008, 0:38, archived)

the same reason they changed peanut treats to peanut m & m s.
I haven't eaten a marathon in years. I refused to use the new name and stopped buying it when shopkeepers stopped knowing what I was asking for
( Cockweasle Snarn, Fri 29 Feb 2008, 0:39, archived)

Ah
There's a different Marathon bar in the US, and Mars standardised the names internationally.

Boring but true.
( Peregrin, Fri 29 Feb 2008, 0:42, archived)

yes yes but...
They have a new one, a Snickers Marathon bar... it's more of an 'energy bar' -- not gross like a power bar, but not a hunk of granola either. I like them, second to Cliff bars.
( Fox G. Love ...was formerly foxyg, Fri 29 Feb 2008, 0:48, archived)