Yeah.
Just self-aware enough to not descend into the bowels of true hipsterism.

They're also helped by being actually funny.
(The Rev JC thought about writing something funnier on, Wed 5 Dec 2012, 11:33, Reply)

SUGARape!!!
They also do some brilliant documentaries.
( Dawn Of The Bread $$$$$$$$ E-THUG 4 LIFE $$$$$$$$, Wed 5 Dec 2012, 11:38, Reply)