It annoyed enough people and got enought press that the dress was a great idea.
Sadly, the music he put out to go with it was incredibly dull.
( monkeon schmonkeon www.monkeon.co.uk, Tue 11 Dec 2012, 13:03, Reply)

Apparently
That album only sold about 20k copies worldwide. Never heard it so I can't comment on whether it was the music or the marketing.
(SnowyTheRabbit occasionally Fearless Egbert, Tue 11 Dec 2012, 13:29, Reply)