» Little Victories

Voting with our feet
When our first born was young we used to shop at Sainsburys but really struggled to find a trolley with a bady seat that wasn't broken. They also helpfully kept all the ordinary trolleys under cover but the baby trolleys out in the rain. So we wrote and complained. A few days later we got a letter from them saying that all the trolleys were fine and that "We do hope you continue to enjoy shopping at Sainsburys". Given that we'd written to say that we were not enjoying shopping there, the last line was pretty annoying. So we stopped shopping there. Big deal you may think, like Sainsburys care. But let's do the maths. We spend over £100 a week in supermarkets and my son is now 15, so...

£100 x 52 weeks in a year = £5,200 a year that Sainsburys have lost
£5,200 x 15 years that we have boycotted them = £78,000

Yep, Seventy eight thousand pounds and counting. Who says voting with your feet doesn't work.

Fast forward 15 years and Ocado have just written to us following a complaint. Their letter ended, (I kid you not), "We do hope you continue to enjoy shopping with Ocado". Oh dear.
(Sat 12th Feb 2011, 15:52, More)