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"Any methods to cheat are surely going to be found out if Google want to retain their reputation."

You'd think...

"Would you not admit that 50% of doing well is down to this cheating side?"

I wouldn't like to guess at an exact percentage but you just have to look at the link profiles of the top ranking sites for competitive keywords to know that "cheating" Google, when done right, can help you rank much better than just letting the cards fall where they may. Of course, do it wrong and you'll get shafted.
(, Thu 24 Jun 2010, 11:55, archived)
# So you would use the verb
cheating to describe much of SEO?
(, Thu 24 Jun 2010, 12:04, archived)
Not really, hence the quotation marks.

I'd call it competitive advantage.

Anyway that's more than enough for me for one day, sure we both have actual jobs to be getting on with.
(, Thu 24 Jun 2010, 12:24, archived)
# .
"competitive advantage" - I had to look up the term, but "Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique, and sustainable."

I don't quite see how this relates.

"Sustainable", when all un-earned links are built on sand and "Unique", when link building is available to anyone.

Why aren't black hat techniques "competitive advantage"?
(, Thu 24 Jun 2010, 12:32, archived)