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[challenge entry] Who started the 'real people in ads' strategy, the DIY lot or Building Societies?

From the If advertisments were honest challenge. See all 785 entries (closed)

(, Wed 15 Jan 2003, 16:25, archived)
# that is wonderful
a woo *and* a yay.

And perhaps even a hoopla :)
(, Wed 15 Jan 2003, 16:26, archived)
# ace
v.true, too
(, Wed 15 Jan 2003, 16:27, archived)
# I think it was the Halifax or one of that lot
I always get the impression with those adverts that someone's pointing a gun at them just out of view..
(, Wed 15 Jan 2003, 16:28, archived)
# Sadly not.....
...I worked for a 'large electronics retailer' that did this for a series of ads, only in these ads the people were just taking the part of 'ordinary people' - they weren't even supposed to be employees. Anyway people were falling over themselves tovolunteer to be in them, even though it was clearly the company trying to make ads for as little money as possible but not paying for 'real' actors. No-one got paid anything
(, Wed 15 Jan 2003, 16:32, archived)
# Who gives you extra?
(, Wed 15 Jan 2003, 16:32, archived)
# Who's the only financial services company that's so shit
there's actually a lobbying group that's been set up AGAINST them.
(, Wed 15 Jan 2003, 16:39, archived)
# i agree
I think they actually shot them after each as as well; just so they wouldn't squeel to the tabloids. I mena have you ever seen the same real person twice. the halifax, riding a swan, thick glasses guy has become "animated" in some weird claymation style after is premature death in a freak "accident"
(, Wed 15 Jan 2003, 16:32, archived)
# I think they killed off that guy
Actually, I hope they killed off that guy

(Like they did with Captain Birdseye)
(, Wed 15 Jan 2003, 16:35, archived)
# Nat West
Had "real people" ads ages ago...

"Come Friday, I'll be on t'other side o' t'wall!"

"Just like riding a bike"

All to some Jan Hammer tune.

Anyone remember them?...
(, Wed 15 Jan 2003, 16:39, archived)
# " It's like a photocopier,
only the paper's more expensive"
(, Wed 15 Jan 2003, 16:45, archived)
# i remember the ones
"t's not all werk werk werk" as i recall
(, Wed 15 Jan 2003, 17:07, archived)
# i remember the ones
"it's not all werk werk werk" as i recall
(, Wed 15 Jan 2003, 17:07, archived)
# Woo yay!
How true.
(, Wed 15 Jan 2003, 16:29, archived)
# Woo yay

Hi everyone, Good Afternoon
(, Wed 15 Jan 2003, 16:30, archived)
# woo!
I work for a company that is equally as lame in their attempts to be "real"... and I've just decided that this depresses me rather. spankyou for this unhealthy dose of reality.
(, Wed 15 Jan 2003, 17:00, archived)