It's based on the word 'gene'
hence the study of memes is memetics pronounced 'mi-met-ix' like genetics
(
emvee cruor deo cruoris,
Thu 2 Sep 2010, 16:33,
archived)
And invented by Richard Dawkins
Every time you say "Me me" baby Jesus cries.
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Scaryduck LIKES EGG,
Thu 2 Sep 2010, 17:46,
archived)