Oh!
Nice British 'accents'. ;-)
Fact: The orange that emblazons McDonalds is supposed to make you want to eat and leave.
( ,
Sun 13 Jun 2004, 15:15,
archived)
Fact: The orange that emblazons McDonalds is supposed to make you want to eat and leave.
Also found this
"While orange may suggest fire, vitality, warmth and energy, all lovely associations, it’s the color most-detested by Americans (it is more popular in Europe and has particularly strong appeal in Latino and French cultures). Maybe it’s the 70s associations you guys are stuck on. But the research suggests if you’re going to use orange, it’s best tolerated when you are evoking a natural association. Like carrots. That, or go for a deeper orange that is earthier."
here.
/American
( ,
Sun 13 Jun 2004, 15:21,
archived)
here.
/American