Actually, I first hear 'hella'in an art class I taught at a high school in San Francisco in 1986. I always thought it was funny. Then it seemed to disappear for a few years and I heard it resurrected on South Park about 6 years ago. Would be a nice etymological study.
For some asshole.
(For some asshole.
Artamnesia,
Mon 21 Oct 2002, 18:00,
archived)