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# because he is a shrewd businessman who knows he can earn shitload more $ by pumping any old shit out and sticking the star wars brand on it.
knowing full well that plenty of people will still fork out the cinema fee to go see it purely for that reason.

he's also shrewd enough to realise the benefit of employing a good number of 'cheap' computer programmers rather than Hollywood actors to put this plan in motion

That's why.
(, Sat 16 Aug 2008, 22:05, archived)