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# I can see the merit in it, yes.
However, I can't help feel that it's ultimately pointless when Google are constantly catching up and blocking SEO tricks.

Would other marketing techniques that improve the client's website not be more effective in getting permanent links?

I think many people are told that a monthly SEO fee is the only way to do well on their site, when their own marketing ideas would often be just as effective if they could provide interesting content for their site.

I guess, ultimately I think that link-building is a poor-man's viral marketing.
(, Tue 22 Jun 2010, 17:19, archived)
# "I guess, ultimately I think that link-building is a poor-man's viral marketing"
I completely agree. Well, maybe I don't agree with the term "viral marketing" - things that "go viral" are successful in their own own right - "marketing" suggests it is deliberate, which a true viral shouldn't be really. But this is a semantic argument at best.

But SEOs will do link building as a service while there are poor men out there with the lack of imagination to make that viral content. It doesn't have to be viral either, just interesting and useful; people link to useful resources, it doesn't have to be a wildfire explosion of a successful viral.
(, Tue 22 Jun 2010, 17:29, archived)