It's a sardine on a stick,
complete with Action Man head with integrated mini-umbrella and twin retractable sporks.
(
Dr Wadd,
Thu 13 Nov 2003, 20:24,
archived)
they're selling them
in the Lakeland Catalogue
(
MissPrism,
Thu 13 Nov 2003, 20:25,
archived)
seen them
in toys R us last week
(
qb5,
Thu 13 Nov 2003, 20:27,
archived)