oof surely that cannot be real
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Rebel biscuit stercore sumus et nos esse novimus, Mon 17 Dec 2012, 9:48,
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'an accident'
Should it have been on a different page....?
That would have made it alright.
www.heraldonline.com/2012/12/15/4486985/the-herald-apologizes-for-ad-placement.html
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Larry Death Anger Pain Fear Aggression, Mon 17 Dec 2012, 10:07,
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Boring but relevant
I've worked in newspaper ad departments. From the point of view of the page planners (the people who stick ads in the paper) they're just spaces with serial numbers. You stick a 15 x 2 ad in on page 20, and that's all you know, rather than knowing that you're sticking a gun ad next to an article about a school shooting.
Of course, ideally you would check, but when editions are being closed late because of a big breaking news story or last minute advertising demand, there isn't time to thoroughly check the context of every ad versus the page content.
TLDR: It's probably some stressed newspaper employee on a deadline trying to fit ads into the edition without paying attention to where they are going to run.
(, Mon 17 Dec 2012, 10:42, Share, Reply)
As editor
"Multiple editors worked on the page and should have noticed the problem" is a bit of a cop out. Ultimately, the managing editor is responsible for what is/isn't published.
Even if the magazine was at the presses, there would have been time to pull that advert. It would have cost a small fortune, but surely that expense would have been better than tarnishing a newspaper's reputation.
I once had to 'apologise' for something that was published that I knew nothing about and was someone else's 'fault'. But ultimately I had bite my lip and take the flak, because I'm the so-called 'editor' - and I should have noticed. However, I *never* would have published an apology implying that others working on the page should have noticed the problem.
I also wonder how many similar adverts the newspaper regularly publishes?
(, Mon 17 Dec 2012, 10:48, Share, Reply)