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This is a normal post Economics appears to be the saviour in this case - if your gripe is with mislabelling meat.
Food companies know that proper control of food production is in their best interests - to avoid negative media exposure, avoid unsaleable stock, to avoid dwindling customer confidence and loyalty.
The rise of this story in the headlines is one indicator of what we value, that we have self-interest in what we eat - I'm guessing the beef/horse story beat famine and war stories in the editing floor, and that the media could never run with the main story that our eating horse could improve the environment. The media narrative was all about 'ew I've been sold horse' and less about 'what are the conditions like for horse and cow farmers' or 'how can we help those who have little to eat'.
(, Sat 16 Feb 2013, 22:14, Reply)