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# Nah, it's mostly a clever pick up by the advertisers
I used to really like it, now I enjoy it when I have it but don't have any major feeling either way.
My missus is similar, never been bothered but enjoys it when he has it.

Edit: I don't have any sources to back it up but it seems to me that when they introduced that campaign they made a lot of 'lovers' out of previous haters, something that shouldn't have been possible if it really was that clear cut.
(, Thu 19 Mar 2009, 15:34, archived)