Yes although it would be funny to have Benson and Hedges sponsoring the Olympics
(
maiden is filmed before a live studio audience,
Sun 15 Jul 2012, 17:07,
archived)
it would have to be behind screens and only over 18's allowed to watch 
Dick Wonder ₐ wₒₙₖy, wₐᵥy wₒₙdₑᵣ,
Sun 15 Jul 2012, 17:11,
archived)