BMW Mountainbike
Is actually reasonable, however the design is partially nicked from Specialized, (bearing an uncanny resemblence to a 2004 Enduro and featuring Horst link rear suspension) with a £350 price premium over an equivalent bike from a different manufacturer.

I'd buy a Specialized instead, it's cheaper, better equipped and isn't a cynically contrived lifestyle marketing exercise by BMW execs.

[edit] Mercedes Benz are at it too:

www.emercedesbenz.com/Images/Apr08/09_Mercedes_Benz_Bike_Collection/638295_1142836_5344_4008_08C313_04.jpg

This bike bears a strong resemblence to the Specialized Pitch (with a Horst link on the seatstay, a patentend Specialized trademark), abeit with cheaper suspension components and a slightly inflated premuim price for that Benz badge - roughly £1950 if I calculate the price correctly. The Specialized Pitch retails for £1400.

*looks around, thinks "bugger I've killed the thread"*
(Bicycle Repairman "you're also a bit of a wanker", Thu 8 May 2008, 10:19, Reply)